The government’s committee of the audiovisual arts, which is part of the Arts Promotion Centre Finland, has awarded Tuffi Films the Finnish State Prize for Cinema. The award includes a 14 000€ grant. Arts Promotion Centre Finland (Taike) states that their decision was based on the Force of Habit anthology series produced by Tuffi Films. The anthology was made together with 15 filmmakers, artists, researchers and social influencers.
In their arguments Taike mentions they were impressed by the anthology’s fresh and surprising view points sparking conversation and its usage of multiple different media platforms, which have brought the anthology for a wide audience.
“The Force of Habit anthology series is evidence of the power of community and equality. The acknowledgement belongs to all of the authors and supporters. It is especially delightful that the committee has noted both the societal significance and the anthology’s artistic merits,” states the producer, director, writer Elli Toivoniemi.
The anthology series is a film sensation created collectively by fifteen filmmakers, artists, researchers and social influencers, that reveal the hidden way power is exercised on women in both private life and in society.
The collection film by seven directors, Force of Habit (orig. Tottumiskysymys, 2019) was nominated for four national film awards at the 2020 Jussi gala. At the gala the film won the Nordisk Film Prize, which is awarded annually for an extraordinary effort within Finnish film. The jury stated that the film provides cinematic excellence, many different perspectives and a new way of viewing the norms.
MORE ABOUT THE FORCE OF HABIT ANTHOLOGY SERIES