Tuffi’s thought-provoking feature film Force of Habit (orig. Tottumiskysymys) was awarded ‘Best Nordic Feature’ at the 5th Annual Nordic International Film Festival in New York.

Force of Habit follows the lives of various women questioning the existing power structures and exploring gender discrimination. It is an extraordinary act of seven filmmakers who wanted to shed light on those moments in every woman’s life that usually remain hidden.

Force of Habit is written and directed by Kirsikka Saari, Elli Toivoniemi, Anna Paavilainen, Alli Haapasalo, Reetta Aalto, Jenni Toivoniemi and Miia Tervo. The film and the Force of Habit anthology series are part of an impact campaign which provides insights and observations of gendered power dynamics and offers tools for processing and verbalising these as well as aims to define a new normal.

Nordic International Film Festival is the largest nordic film festival outside of Europe, held annually in New York.

Official trailer:
https://www.youtube.com/watch?v=2fXQm4ZLlFg
International sales:
Totem Films www.totem-films.com
Nordic International Film Festival
https://www.nordicfilmfest.org/

Tuffi’s feature film Force of Habit (orig. Tottumiskysymys) won the Nordisk Film Prize in the annual Jussi Awards ceremony held last night in Helsinki.

Nordisk Film Prize is awarded annually for an extraordinary effort within Finnish film. In her powerful acceptance speech the co-director and producer Elli Toivoniemi pronounced: “We are doing everything we can, so that these stories will not be your stories”.

Force of Habit was nominated for a Jussi Award in total of four categories: Best Film (Elli Toivoniemi), Best Director (Kirsikka Saari, Elli Toivoniemi, Anna Paavilainen, Alli Haapasalo, Reetta Aalto, Jenni Toivoniemi, Miia Tervo), Best Screenplay (Kirsikka Saari, Elli Toivoniemi, Anna Paavilainen, Alli Haapasalo, Reetta Aalto, Jenni Toivoniemi, Miia Tervo) and Best Supporting Actor (Johannes Holopainen).

The feature follows the lives of various women throughout one day, questioning the existing power structures and exploring gender discrimination, and is part of a film anthology by the same name that consists of a feature, 11 episodes and an impact campaign.

OFFICIAL TRAILER

https://www.youtube.com/watch?v=2fXQm4ZLlFg

INTERNATIONAL SALES

Totem Films www.totem-films.com

Keep the Archipelago Tidy Association (Pidä Saaristo Siistinä ry), a Finnish environmental organisation for boaters and all those travelling in and around Finnish waterways, has joined Tuffi Films in their impact work surrounding their upcoming documentary feature film Here Be Monsters.

The collaboration was announced today 30th of September at the DocPoint IMPACT day in Oodi, Helsinki Central Library. Here Be Monster will premier in 2021, which marks the start of the collaboration.

Here Be Monsters showcases the archeological layer of rubbish buried in beaches and what this tells the next generations of the time of excess plastic. The film follows beachcombers, who walk along the beaches looking for valuable or interesting items. It examines people’s relation to nature and what we leave behind us.

With this collaboration Tuffi and Keep the Archipelago Tidy Association want to highlight the prevalent problem of plastic waste in the Baltic Sea and Finland’s lakes. The collaboration also encourages people to join PSS ry’s Clean Beach clean up program. The Clean Beach program has been in action already for seven years and its aim is to raise the amount of collected trash from the beaches but also the amount of clean beaches in Finland.

Keep the Archipelago Tidy Association is excited about the impact collaboration, because working with the documentary film and Tuffi Films opens them possibilities to reach new target groups and operators. Approaching the problem from new angles helps us to understand the reasons for littering and its implications, but also it allows the rise of new solutions for the problem.

Here Be Monsters is a film about human clutter. Oceans remain the final frontier, the great unknown territory. Beachcombers have always been the gatekeepers to information that oceans deliver.

Director Anna Antsalo Editing Okku Nuutilainen Sound design Tuomas Skopa Impact Producer Sini Hormio Production Venla Hellstedt, Juha Löppönen

More information about the film:
Sini Hormio
Impact Producer, Tuffi Films Oy
sini@tuffifilms.com

Read more about the Clean Beach program: https://www.siistibiitsi.fi/en/front-page/

Read more about Keep the Archipelago Tidy Association: https://www.pidasaaristosiistina.fi/en